St Helena Online

Napoleon book’s neat slogan for St Helena

How do you describe St Helena in a slogan that’ll catch the attention of would-be tourists?

There was a debate about this a couple of years ago. I can’t remember the outcome, but I’ve just been reminded of a neat line that should have been considered.

It comes from Julia Blackburn’s book, The Emperor’s Last Island. She describes St Helena as being ‘further away from anywhere than anywhere else in the world’.

The book was published more than 20 years ago, so I can’t imagine what prompted someone to promote it on the Twitter website this morning.

However, it was well-received in the 1990s and it does feature observations from the author’s own visit to the island. With cultural changes now likely with the coming of the airport, it may turn out to be a valuable snapshot of what life used to be like on St Helena, not just in Boney’s time.

It’s here.

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