The Daily Mirror headline read: ‘World’s most useless airport’ finally gets its first commercial flight – and it’s LATE.
Well, it was an irresistable line.
The paper’s report of St Helena’s first commercial flight included a nice quote from tour operator Libby Weir-Breen, who had flown specially from Scotland. “I’ve never felt so emotional in all my life,” she said.
Japan, Germany, New Zealand, America… even the UK: the story pretty much flew round the world.
And people on the island helped tell to tell it. A video of the landing, shot by Geoff Cooper from one of the public vantage points, was re-tweeted to 12 million followers of America’s ABC News.
A picture by Ed Thorpe of the Devil’s Hole Black Rocks, on a part of the island few tourists will ever see, gained international exposure from Associated Press, which told of champagne and chocolates being handed out on the island-bound flight.
The historic flight from Johannesburg made all the BBC’s national radio news bulletins.
Ed Cropley’s piece for Reuters, transmitted to news platforms and print publications worldwide, declared that the airport brought Saints “another step closer to their inclusion in the 21st century.”
Then he spoiled it a bit by saying the island got the internet only 18 months ago – though it was true that the mobile phone network went public just days after the very first aircraft flight arrived from Africa in 2015 (a bit of a nuisance for reporters at the time).
He told how Craig Yon of Into The Blue took a booking from a group of Swedish divers within minutes of them reading online that the first flight had touched down safely.
But he might have been teasing, just a little, when he quoted Craig saying, “Things are really picking up. Before, I’d only check my emails once a day. Now I have to check them in the morning and the afternoon.”
The story in The Times was written by Michael Binyon, who spent several weeks on St Helena as a media adviser and knew what to make of it all. He disclosed that the Embraer aircraft took on enough fuel at Windhoek to allow it to circle the island for two hours if wind shear presented a problem.
The Times’s headline called the flight “nerve-shredding” – but then, Michael was quite candid about feeling nervous when walking in the steeper parts of St Helena. The headline contrasted with the comment made by one American passenger quoted by Michael: “Wind shear – my ass.”
Britain’s Daily Telegraph carried a lengthy preview piece, but noted that its travel team had been able to find unsold tickets for the inaugural flight on ebookers.com at £395 one-way.
Sadly, its piece was accompanied by a picture of St Helena’s Church on the island of Lundy, in the Bristol Channel: not the first time that image has featured in St Helena coverage.
The story turned up in some surprising places. DeathRattleSports.com was unusual in acknowledging the “colossal civil engineering challenge” involved in building the airport, though it didn’t convey the enormous scale of the achievement.
A write-up in Dive Magazine had some complimentary things to say about the island and its surrounding waters, especially the presence of whale sharks, following writer Mark “Crowley” Russell’s visit in early 2017. The magazine is somewhat specialised, but there could be strong interest among its readers in visiting St Helena.
Chris Morris’s opening paragraph for fortune.com might have caused a few disappointed sighs at the St Helena Tourism office.
“Ever wanted to visit the British island of St. Helena?” it ran. “Of course you haven’t. Virtually no one does. But now you can.”
Actually you always could, Chris – and lots of people did.
But then, Chris seems to have been a bit confused about the nature of islands, telling readers that St Helena “is literally in the middle of nowhere, floating in the Atlantic ocean between Brazil and the African coastline.”
Islands don’t actually float, Chris. And “literally” literally means… oh, never mind.
Emma Weaver’s well-researched preview of the flight in The Guardian says travel companies are actually showing interest in St Helena, “in a world where remoteness is seen as a luxury”.
The BBC also got muddled up about its seasons, stating that safety tests happened “in the summer”. Could the piece have been knocked out by a journalist in London who didn’t know that August is winter time in the southern hemisphere? (And this was on the BBC Africa pages!).
Bizarrely, the mistake was then repeated on the Radio New Zealand website, which apparently got it from The Guardian.
The Mail Online carried a lengthy, fact-filled piece alongside two agency reports, detailing the island’s history and attractions but also references to the amount of aid the island receives (the Daily Mail has a thing about overseas aid). Sadly, it blew up in the final few words:
“St Helena is a remote volcanic outpost covering just over 75 miles squared,” it declared.
On an island measuring ten miles by six at the widest points, that would involve a neat bit of land-reclamation, even for Basil Read. And “miles squared” is not the same as square miles: 75 miles squared is, let’s see… 75 times 75… that’s 5,625 square miles.
The website’s multi-level headline also muddled up the flight time and the length of the sea voyage to St Helena:
“The British overseas territory was previously only reachable by a six-hour boat,” it said. At that speed, no wonder the RMS has had propellor problems.
The BBC said the RMS was “a ship that sailed every three weeks”. So what did it do the rest of the time?
Inevitably, many outlets recycled the “world’s most useless airport” tag, without saying who was being quoted, or where the quote came from. It started appearing in various newspapers in May this year, and keeps cropping up. A parliamentary committee report called the airport “useless”, but “world’s most useless” is a big step up.
Governor Phillips had a firm response to all that. “I’ve seen the headlines about the world’s most useless airport,” she told Reuters, “but for St. Helenians, this has already been the most useful airport. It’s priceless.”
Ed Cropley, who is Africa bureau chief for Reuters, tweeted a departing shot of the runway that bestowed an even more flattering tag: “St Helena airport, certainly world’s most spectacular airport.”