Michel Dancoisne-Martineau, the conservateur of the Napoleonic properties on St Helena, has launched a French-language Facebook page for the island.
With French visitors predicted to make up a strong component of visitors to St Helena once its airport opens, it seems likely the page will attract a strong following and help to raise the island’s profile.
The island must be one of the oldest of Facebook’s millions of users, judging by the snippet of data given at the bottom of the page. In place of a birth date, Michel has given the date of the island’s discovery (no date being available for its emergence above sea level):
In French, as the site’s name points out, South Atlantic becomes Atlantique Sud – an enticing name for a new brand of island-produced soap, perhaps?